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Supply Chain Information Sharing And Retail Outlets Performance: An Analysis Of Selected Supermarkets In Kenya
The main objective of this study was to establish the effect of Supply Chain Information Sharing on retail outlets performance in Kenya. The study was anchored on competitive advantage theory and Network perspective theory. The study adopted cross-sectional survey design with a target population of 2654 staff drawn from Naivas, Quickmart, Chandarana and Carrefour supermarkets across the four cities in Kenya. Yamane, (1967) formula was adopted to determine the sample size of the study. In each stratum, the sample size was obtained proportionately. The study used closed-ended structured questionnaires to collect primary data.
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