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Researchjournali's Journal Of Marketing
Researchjournali's Journal Of Marketing - RJOM


Frequency: Monthly Publishing Since: 2013
Current Issue: 31/08/2022 Next Issue: 30/09/2022
RJ Factor: 2.05 Publication Fee: $49
ISSN: 2348-0947
    The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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Published Research Papers

Effects Of Integrated Marketing Communications On Perfomance Of Insurance Companies In Mombasa County, Kenya | John Otieno Odongo  Dr. Martin Onsiro Ronald  
In the emerging dynamism of the business environment, no successful organization can afford to overlook marketing. It has become necessary to utilize all the resources

Service Gaps And Customer Satisfaction In The Rural Banking Industry In Ashanti Region Of Ghana | Nketiah Stephen Barimah  Samuel Kwaku Appiah  
Service quality has been proven to be a predictor of customer satisfaction and organizational success. This work therefore sought to examine service quality amongst the

The Significance Of Brand Name, Brand Image And Perceived On Consumer Decision Making: A Case Study Of Brand Oriented Customer In Bangkok | Mr. Samad Akbar  Payam Asadinia  
In the moderate era, the competition in the market is at its best and the business emphasizes on building their brand. The brand plays an

Relationship Between Media Coverage And Destination Marketing Performance By Public Organizations In Kenya | Wacira Ann Wambui  
Diverse destination marketing companies have used media attention with varying effect in response of their marketing issues, such as following terrorist attacks, political unrest, natural

Analysis Of Impact Of Point-of-sale Display Sales Promotion Strategy On Brand Performance In Mobile Service Firms In Kenya | Mr. Fidelis Ogangi Odumo  
This study sought to analyse the impact that point-of-sale-displays sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective was

About The Journal

    Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning Market segmentation Sales management
Marketing mix Customer behavior Marketing intelligence
Direct Marketing Marketing Research Marketing Theory & Applications
Service marketing B2B Marketing Marketing for Small Businesses
Brand management International Marketing Community based marketing
Marketing Strategies Agricultural marketing Supply Chain Management
Sports marketing Online marketing Relationship marketing
Fashion marketing Tourism marketing

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