The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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In today's cutting edge era, the restaurant business success depends on its ability to satisfy the customer. The main factors, price, quality of service, quality
This study sought to analyse the impact that bonus packs sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective
This study examined Effects of Personal Selling, Advertising and Sales Promotions on Sales Force Performance in Nigerian Money Deposit Banks. The objectives sought include; to
Direct selling has existed in the markets for centuries. The main challenge created in the 21st century is to maintain a healthy competition and to
About The Journal
Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning
Market segmentation
Sales management
Marketing mix
Customer behavior
Marketing intelligence
Direct Marketing
Marketing Research
Marketing Theory & Applications
Service marketing
B2B Marketing
Marketing for Small Businesses
Brand management
International Marketing
Community based marketing
Marketing Strategies
Agricultural marketing
Supply Chain Management
Sports marketing
Online marketing
Relationship marketing
Fashion marketing
Tourism marketing
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