The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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This study examined the relationship between new product characteristics and new product adoption by the sales force. The specific objectives of the study were to
This study examined the relationship between relative advantage and new product adoption by the sales force. The specific objectives of the study were to examine
This study examined the relationship between new product characteristics and new product adoption by the sales force. The specific objectives of the study investigate the
A review of sport brand equity literature published in the last three decades revealed that corporate sponsorship has emerged as one of the main sources
This study examined the significance of market oriented behaviour on favourable business reputation in small and medium service firms via a cross-sectional survey research design.
About The Journal
Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning
Market segmentation
Sales management
Marketing mix
Customer behavior
Marketing intelligence
Direct Marketing
Marketing Research
Marketing Theory & Applications
Service marketing
B2B Marketing
Marketing for Small Businesses
Brand management
International Marketing
Community based marketing
Marketing Strategies
Agricultural marketing
Supply Chain Management
Sports marketing
Online marketing
Relationship marketing
Fashion marketing
Tourism marketing
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