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Understanding The Effects Of Crisis Response Strategies On Stakeholders' Perceptions Of An Institution's Reputation
This study examined the effects of the crisis response strategies employed by a Nigerian University during a cultism incident on their stakeholders. The study probed the response strategies used by the University, their effects on stakeholders' perceptions towards the university's reputation, who was to be blamed for the crisis, and the involvement of stakeholders in the response strategies. Findings revealed that the University did not provide on-going instructing and adjusting information for stakeholders considering the crisis type, instead, they employed denial and diminish strategies.
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