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Awaress Of Consumer Rights To Truthful Advertising Information In Kenyan Fm Radio Stations
The general objective of this study was to investigate the awareness in FM radio stations of the consumers’ rights to truthful advertising information. The study was premised on the fact that consumers are entitled truthful and factual information to enable them to make informed purchase decisions on new goods and services. The advertisers use radio to promote goods and services. They also use radio announcers, presenters, disc jockeys and celebrities to do live advertisements of products during program presentation with the aim of adding a special appeal because audiences are familiar with their voices. This study sought to achieve the following specific objectives: to investigate the awa
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