The increasing focus on, and use of Information Communication Technology to generate programme concepts with wide appeal is a salient feature of contemporary television. Like other forms of globalisation, media content transverse national boundaries easily. Television concepts are copied, modified and exploited by television stations globally as media producers juggle to keep viewers happy with entertainment and provide opportunity for advertisers to place their products in the programmes produced. This important development in the changing media industry over time, led to the phenomenon where viewers progressively display insatiable need for interactivity from the programmes watched. The v Download
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