Successful organizations must have a product, idea, value or competencies that competitors cannot imitate. This means that organizations including Sony, Apple and Google cannot stand still. The reason being that having been successful in the past does not necessarily mean that an organization will be successful in the future. If there are any lessons for organizations like Apple, then it is Sony, once a leading technology/electronics organization in the world, is now struggling, signifying that competitive advantage can be achieved through continuous innovation which creates value for consumers. Download
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