Rapid urbanisation has pushed the construction industry to become a major economic sector worldwide. However, the construction process can potentially impact the natural environment negatively besides consuming enormous amounts of energy and other natural resources. To mitigate these negative impacts, the industry can adopt sustainable construction practices to develop sustainable building projects. Although the practice has documented benefits, the industry has not embraced it. The study purposed to investigate technical dynamics and their influence on sustainability and further examine the mediating effect of firm culture on their relationship.
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