In the 21st century, India is experiencing what can be termed as a digital cusp, where old methods of communication are fading away because of technological innovations. Apart from affecting communication patterns, Internet and specifically, e commerce is also influencing shopping behavior, consumer demands, market research and even logistics management. It is clear that in future, e commerce will play even a bigger role in shaping the country’s socioeconomic structure. . In this paper, the author intends to examine the origins of e commerce, its current and future value in the Indian market and the factors that have helped the e commerce industry to establish itself in India.
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