Quality Publication | Affordable Price | Happy Authors
The Significance Of Brand Name, Brand Image And Perceived On Consumer Decision Making: A Case Study Of Brand Oriented Customer In Bangkok
In the moderate era, the competition in the market is at its best and the business emphasizes on building their brand. The brand plays an important role in influencing the consumer decision-making process. Therefore, the brand is divided into three categories in this research which aids in studying the influence it has on consumer decision making. The three categories are as follows; Brand name, brand image and perceived quality factors which are employed to study the brand influence on the consumer decision making. In order, to proof this relationship the quantitative research method is used
Download
Instant paper submission
Free plagiarism checking
No copyright transfer
Subject specific journals
Author loyalty reward

You may like to read


Analysis Of Impact Of Point-of-sale Display Sales Promotion Strategy On Brand Performance In Mobile

Analysis Of Impact Of Bonus Packs Sales Promotion Strategy On Brand Performance In

Relationship Marketing Strategies Utilization By Informal Enterprises A Survey Study Of Homabay

Local Rice Marketing And Livelihood In Savelugu-nanton District, Northern-region, Ghana

Factors Influence Customer Satisfaction Leading To Revisiting Intention: Case Study Of Thecafé

Marketing Constraints In Rice Production In The Savelugu-nanton District, Northern Region, Ghana