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Researchjournali's Journal Of Marketing
Researchjournali's Journal Of Marketing - RJOM


Frequency: Monthly Publishing Since: 2013
Current Issue: 31/12/2020 Next Issue: 30/01/2021
RJ Factor: 2.05 Publication Fee: $49
ISSN: 2348-0947
    The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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Published Research Papers

Relationship Between Media Coverage And Destination Marketing Performance By Public Organizations In Kenya | Wacira Ann Wambui  
Diverse destination marketing companies have used media attention with varying effect in response of their marketing issues, such as following terrorist attacks, political unrest, natural

The Significance Of Brand Name, Brand Image And Perceived On Consumer Decision Making: A Case Study Of Brand Oriented Customer In Bangkok | Mr. Samad Akbar  Payam Asadinia  
In the moderate era, the competition in the market is at its best and the business emphasizes on building their brand. The brand plays an

Relationship Marketing Strategies Utilization By Informal Enterprises A Survey Study Of Homabay County In Kenya. | Dr Kennedy Amadi (PhD)  
The informal enterprises are the lifeblood of Kenyan economy, given the challenges they face that hinders them from achieving this objective effectively. The aim of

Analysis Of Impact Of Bonus Packs Sales Promotion Strategy On Brand Performance In Mobile Service Firms In Kenya: Case Of Airtel | Mr. Fidelis Ogangi Odumo  
This study sought to analyse the impact that bonus packs sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective

Analysis Of Impact Of Point-of-sale Display Sales Promotion Strategy On Brand Performance In Mobile Service Firms In Kenya | Mr. Fidelis Ogangi Odumo  
This study sought to analyse the impact that point-of-sale-displays sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective was

About The Journal

    Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning Market segmentation Sales management
Marketing mix Customer behavior Marketing intelligence
Direct Marketing Marketing Research Marketing Theory & Applications
Service marketing B2B Marketing Marketing for Small Businesses
Brand management International Marketing Community based marketing
Marketing Strategies Agricultural marketing Supply Chain Management
Sports marketing Online marketing Relationship marketing
Fashion marketing Tourism marketing

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