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Researchjournali's Journal Of Marketing
Researchjournali's Journal Of Marketing - RJOM


Frequency: Monthly Publishing Since: 2013
Current Issue: 30/04/2020 Next Issue: 29/05/2020
RJ Factor: 2.05 Publication Fee: $49
ISSN: 2348-0947
    The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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Published Research Papers

Relationship Between New Product And Salesperson Adoption In Manufacturing Firms In Kenya | Yusuf Kimutai Kibet  Dr. Michael Korir, Ph.D.  
This study examined the relationship between new product characteristics and new product adoption by the sales force. The specific objectives of the study were to

Relationship Between Relative Advantage And Salesperson Adoption In Manufacturing Firms In Kenya | Dr. Yusuf Kimutai Kibet  Dr. Michael Korir, Ph.D.  
This study examined the relationship between relative advantage and new product adoption by the sales force. The specific objectives of the study were to examine

Effects Of Compensation Systems On The Relationship Between New Product Characteristics And Product Adoption | Dr. Yusuf Kimutai Kibet  
This study examined the relationship between new product characteristics and new product adoption by the sales force. The specific objectives of the study investigate the

Introducing A Conceptual Framework For Understanding Sponsor-based Brand Equity In Professional Sports Teams. | Lysias Tapiwanashe Charumbira  David Kent Stotlar  
A review of sport brand equity literature published in the last three decades revealed that corporate sponsorship has emerged as one of the main sources

A Comparison Of Market Oriented Behaviour As A Driver Of Business Reputation Among Small And Medium Service Enterprises In Sokoto State, Nigeria | M. K. Kamba (PhD)  
This study examined the significance of market oriented behaviour on favourable business reputation in small and medium service firms via a cross-sectional survey research design.

About The Journal

    Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning Market segmentation Sales management
Marketing mix Customer behavior Marketing intelligence
Direct Marketing Marketing Research Marketing Theory & Applications
Service marketing B2B Marketing Marketing for Small Businesses
Brand management International Marketing Community based marketing
Marketing Strategies Agricultural marketing Supply Chain Management
Sports marketing Online marketing Relationship marketing
Fashion marketing Tourism marketing

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