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Relationship Marketing Strategies Utilization By Informal Enterprises A Survey Study Of Homabay County In Kenya.
The informal enterprises are the lifeblood of Kenyan economy, given the challenges they face that hinders them from achieving this objective effectively. The aim of the study was to explore the opportunities of relationship marketing use by informal enterprises as a strategy by Homabay County in Kenya. The research will discuss research questions, Research hypotheses, and the purpose of the study, the importance and challenges of the study. The significance and research questions underlying the hypotheses formulated. A reviewed of the empirical and theoretical literature was done, the findings discussed and made relevant recommendations
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