For the usefulness of a business web site and to ensure long-term profit the managers of the company need to consider both advertising strategies to ensure increased visitation to the web site and also strategies which will enhance the customer experience in all phases of the purchase process, As the importance of Internet has grown in tourism marketing, it is important to understand customer’s perceptions about the websites. Through the concept of customer value the researcher tried to find out the perception of customer towards the Make My Trip website.
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