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Relationship Between Media Coverage And Destination Marketing Performance By Public Organizations In Kenya
Diverse destination marketing companies have used media attention with varying effect in response of their marketing issues, such as following terrorist attacks, political unrest, natural disasters, and others. The research investigated the factors influencing public success in the marketing of destinations more specifically, the research aimed to analyze the impact of media reporting on the marketing performance of destinations in Kenya. The publication is based on the theory of positivism and has adopted a descriptive research style.
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