This study focused on the influence of competitor’s marketing experience on choice of strategic response of multinational corporations (MNC) in Kenya. MNCs operate in a business environment which is characterized by interconnected processes of globalization that exposes them to fierce market competition forces in the host countries. There has been an increased competition among MNCs in Kenyan market that has necessitated the need for industry players to develop and choose appropriate response strategies. The main objective for developing this study was to determine whether the choice of a strategic response by a multinational corporation is dependent on marketing experience of a competitor
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