An extensive review of literature have been made in order to extend the understanding level in the area of Life Insurance due to fright future that will reach the economy at high level by their contribution in GDP and for further research. Literature review has been made on empirical studies in books, journal and published papers to investigate determinants related to life insurance products that affect consumer behaviour. If the consumers are satisfied with the products then, the business will reach at high position with great reputation in the market.
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