The objective of this research is to determine listening preferences of students majoring in hospitality management utilizing Watson and Barkers' listening preference scale. A study which uncovers the listening preferences of the students will assist the faculty in better understanding the students and aid in their lesson preparation. The sample includes 244 students currently enrolled in upper level hospitality management classes fall semester 2016. The study found that the students were more people-orientated listeners and distinct differences between males and females.
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