This paper shows that a strategy is what you are going to do. A marketing strategy is the link between a product and the market. A service product is a bundle of features and customer benefits. . Sources are said to have four key characteristics which input on marketing programs. These are :Intangibility,Inseparability,Heterogenity/variability,Perishability Service is an intangible product. It cannot be photographed touched, verified and tried out.In developing marketing strategies, there are essentially two tasks:-The selection of target market, the formulation of an appropriate marketing mix to serve those targets market. This paper covers the marketing strategies of both companies.
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