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Rural Tourism In Bhutan: A Tool To Achieve Gross National Happiness
Tourism market in Bhutan is considered as a sustainable in nature guided by the principles of Gross National Happiness. The country has been consistently nurturing the tourism sector as an important source of government revenue through well laid out plans and clearly defined policy objectives. However, such planning is limited to only international tourism market as very limited attention is given towards rural tourism market as well as domestic tourism market in Bhutan by authority, communities, and academicians. This research studies’ the demand, supply, and benefits of rural tourism from domestic tourists’ perspective. The study was conducted at Punakha Dzongkhag (state) as it holds h
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