This study examined Effects of Personal Selling, Advertising and Sales Promotions on Sales Force Performance in Nigerian Money Deposit Banks. The objectives sought include; to determine the effect of personal selling on sales force performance; to determine whether advertising and sales promotion mediate the influence of personal selling efforts on sales force performance; to compare the individual effects of advertising and sales promotions on sales force performance. Survey research design was adopted. The survey was done amongst the 19 Nigerian Banks. 190 salespersons (10 from each bank) were sampled. Convenience sampling technique was used to select the salespersons. Questionnaire was us
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