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Effect Of Green Supply Chain Management Practices On Performance Of Manufacturing Firms In Nairobi Kenya
GSCM is increasingly becoming critical for success in manufacturing industries. Yet, like the management of any other input, process and output, SCM requires configuration with business strategy and structure, without which the organization is unlikely to be competitive. The overall objective of the study was to determine the effect of GSCM practices on the performance of manufacturing firms in Nairobi Kenya. The specific objectives included to determine the effect of green marketing on the performance of manufacturing firms in Nairobi Kenya and to establish the effect of green risk management on the performance of manufacturing firms in Nairobi Kenya. This study was carried out through a cr
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