The study examines the perception of bank staffers and their customers on the application of marketing philosophy in the Nigerian banking industry. It aimed at determining the level of awareness of customers and their level of perception of bank services. It also aimed at identifying the innate cognition of the bankers and customers regarding selling and buying behavior. The study being perceptional study employed both qualitative and quantitative methods if study. The primary data for the study was obtained using a pretested and structured questionnaire administered to both bank workers and their customers. 340 bank workers were randomly selected from 10 purposively selected banks
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