In an attempt to promote economy robustness through small enterprises viability, this study was focused on determining level of utilization of integrated marketing communication by entrepreneurs of small enterprises in Taraba State. Two research questions and hypotheses were formulated in line with the purposes that guided the study. 100 small scale enterprises drawn from manufacturing, oil and gas; and service industries were surveyed. The instrument for data collection was structured questionnaire. Mean and standard deviation were used for data analyses while ANOVA statistics was used to test the hypotheses at 0.05 level of significance. The study found out among others that integrated mar
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