The purpose of this study was to establish factors influencing perceived value of mobile phone users in Kenya. The research questions for the study were: (i). what are the quality factors that influence perceived value of mobile phone users in Kenya? (ii). what are the economic factors that influence perceived value of mobile phone users in Kenya? (iii). what are the Social factors that influence perceived value of mobile phone users in Kenya? The research adopted a descriptive design with Nairobi County being the target area. The sample frame was adopted from Communications Authority of Kenya for Safaricom, Airtel, and Orange mobile Users. The total population comprised of 3 Million mobile
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