This study examined the relationship between relative advantage and new product adoption by the sales force. The specific objectives of the study were to examine the relationship between relative advantage and product adoption by the sales person. The design of the research was cross sectional survey using the questionnaire to collect data. The target population was 250 sales managers and 550 salespersons, the sample comprised of 122 salespeople judgmentally sampled and 64 sales managers who were randomly sampled from manufacturing firms in Kenya. Data was analyzed using descriptive and inferential statistical tools. The findings show that there is a high correlation between relati
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