The importance of advertising to organizations varies from making a conscious effort to make their products visible in order to influence consumer buying decision. Advertising by and large changes the way consumers think about a brand's name, this however, may vary from one form to the other. In this review, the strategies for new product development was examined and has brought to light that, smart organizations are usually associated with competitive brands and that is why, new product development is described as the life blood of many organizations. It also draws attention to the intricacy of planning and developing new products which cannot be over emphasized.
Download