A Study On Customer Satisfaction On Hi-tech Banking Serviced Of Icici Bank With Special Reference To Kanjirappally Branch
Hi-tech banks are new generation banks. These banks not only accept deposits and lend money but also provide variety of other services to its customers. Some of the hi tech banking services are provision of ATMs, mobile banking, internet banking, anytime banking, EFTs, credit cards merchant banking etc. Although these banks provide variety of services to customers the researcher doubts about the satisfaction of customers regarding these services. The objective of the study is to evaluate the satisfaction level of customers regarding the hi-tech banking services of ICICI bank. The study concluded that the customers are highly satisfied regarding the hi-tech banking services.
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