The art and science of salesmanship is all about how to sale a product or service to both existing and prospective customers. A sales job is a complex exercise. This is because it deals directly with human beings and human beings are unique and complex to handle but a salesman that correctly obeys and follows the principles, rules, and procedures of personal selling will not find it too difficult to achieve success in selling job. Apart from modeling and packaging himself to the admiration of both the customers and prospects, the salesman must know how to arrange his sales information and make sales presentation in a manner that will effectively convince the intending buyers to buy his produ
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