This paper examines the pricing of renewable energy products and how it affects consumer capacity and revenue performance of companies dealing in these products in Uganda. The paper is motivated by the observation that the capacity of consumers targeted by renewable energy companies was low in Uganda; yet, it is not clear how such capacity is explained by product pricing and how it affects the companies’ revenue performance. Using Kampala district as a study area, survey questionnaire data were collected from renewable energy consumers and suppliers, and analysed using descriptive, correlation and regression methods.
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