Customer relationship management is an old concept. It’s all about how you treat your customer after the sale. Businesses that handle well succeed referrals and repeat sales are the lifeblood of business. They are also a direct result of effective customer relationship management. Customer relationship management (CRM) is a practice that puts the customer at the center of the equation. Over the years myriad software applications have sprung up to simplify and streamline this process. In simple terms CRM involves organizing and tracking all contacts with prospective and existing customer and in a simple scenario
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