T. M. Akinbo
Department Of Management And Accounting, Lead City University, Ibadan, Nigeria.
A Comparative Study Of Tourism In The Gambia And Nigeria's Tourism Industry
Tourism has emerged as a vital sector for economic growth and cultural exchange in West Africa. Despite their abundant natural and cultural resources, both The Gambia and Nigeria face unique challenges and opportunities in developing their tourism industries. This study aims to comparatively analyze the tourism landscapes of The Gambia and Nigeria, exploring the underlying factors influencing their growth trajectories.

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