Julius Tumba Ndaghu
Lecturer, Department Of Management Technology, School Of Management And Information Technology, Modibbo Adama University Of
Advertising And Continuous Development Of New Products, Key To Competitive Advantage: A Review With Implications For Further Research.
The importance of advertising to organizations varies from making a conscious effort to make their products visible in order to influence consumer buying decision. Advertising by and large changes the way consumers think about a brand's name, this however, may vary from one form to the other. In this review, the strategies for new product development was examined and has

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