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Influence Of Competitor’s Marketing Experience On Choice Of Strategic Response Of Multinational Corporations In Kenya
This study focused on the influence of competitor’s marketing experience on choice of strategic response of multinational corporations (MNC) in Kenya. MNCs operate in a business environment which is characterized by interconnected processes of globalization that exposes them to fierce market competition forces in the host countries. There has been an increased competition among MNCs in Kenyan market that has
