GAFA Yao
Doctor In Marketing And Strategy, Management Department, University Of Kara, P.o. Box 404 Karatogo
Perceived Market Orientation And Customer Satisfaction: Application In The Accommodation Sector
The main objective of this article is to analyse the impact of perceived market orientation on customer satisfaction. Empirical validations have mainly focused on the relationship between market orientation and financial performance, thus overshadowing for a long time customer performance, which includes customer satisfaction. The literature on market orientation and customer performance reveals that the hospitality sector in developing countries

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