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Creativity And Innovations In Financial Products- A Comparative Study Between Icici And Hdfc Banks In Thoothukudi Area
Creativity implies evaluation of ideas ; generation of new thinking, new aims, perspectives and in turn the ability to think beyond the unthinkable .“Creative thinking ability facilitates the ability to realize Innovation” - Innovation and creativity are like hand in the glove . They are both very intricately connected. Banks are offering various innovative and creative products like Internet banking, Home loans, Mutual Funds, Credit and Debit cards, Insurance, ATMs, Mobile banking etc., today, the banks have become ‘one stop shops’ . Offering a vast array of financial products since liberalization.
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