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Researchjournali's Journal Of Advertising - RJOA
| Frequency: Monthly | Publishing Since: 2013 |
| Current Issue: 31/03/2023 | Next Issue: 30/04/2023 |
| Publication Fee: $39 | |
The Journal of Advertising is a truly international journal and holds a unique position for the reporting of research in the area of advertising. It publishes research-based papers on key aspects of advertisement process relevance to advertisers, advertising agencies.
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Published Research Papers
Effect Of Celebrity Endorsement On Consumer Buying Behavior Of Samsung Mobile Phones In Ghana |Celebrity endorsement is a wide spread phenomenon which is used by all business sectors in today’s world. The study focuses on the effect of celebrity
Multiproduct Branding On A Single Product - A New Profound Strategy |
Nowadays advertising costs are increasing at a very rapid rate but this is one area which any company cannot neglect. The reason being each and
About The Journal
Researchjournali's Journal Of Advertising (RJOA) is a truly international journal and holds a unique position for the reporting of research in the area of advertising. It publishes research-based papers on key aspects of advertisement process relevance to advertisers, advertising agencies, research firms, media companies and educational institutions. It focuses the role of advertising in changing business environment. The journal covers following topics.
| Advertising and media | Media Planning & Strategy |
| Communication Process | Internet & Interactive Media |
| Advertising Management | Integrated marketing communications |
| Direct marketing | International Advertising & Promotion |
| Sales promotions | Effectiveness of Promotional Program |
| Public relations |
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Researchjournali®.com is an international journal publishing house from India and publishes research journals on wide range of academic disciplines. It is a division of private limited company dedicated to online publication and promotion of research in global arena. Researchjournali provides an alternative modern approach to academic publication and makes research paper publication easy and simple. At Researchjournali we provide excellent publishing service with highest professional standards to authors.