Mrs. Veto Datta
Research Scholar In Management, Vels University, P V Vaithiyalingam Road, Velan Nagar, Pallavaram, Chennai, Tamil
A Study On Customer Perception About Experiential Value Of 'make My Trip' Travel Website
For the usefulness of a business web site and to ensure long-term profit the managers of the company need to consider both advertising strategies to ensure increased visitation to the web site and also strategies which will enhance the customer experience in all phases of the purchase process, As the importance of Internet has grown in tourism marketing, it is

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