R. Vidya
Associate Professor & Head Of The Dept. (shift Ii), Department Of Commerce, Stella Maris College,
A Study On Indian Online Retail - Payment Mechanisms And Issues
The increased purchasing power due to rise in income and the change in consumer mindset has ushered in an era of Organized Retail boom in India since '90s. Later, the Online Retail also made its appearance expanding the ambit of retail services to the smaller cities and rural centres. The supply chain and payment structures in Online Retail have features

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