Onwumere Joseph (P.hd)
Michael Okpara University Of Agriculture, Umudike, Nigeria
Evaluation Of Determinants Of Brand Loyalty Of Selected Milk Products In Abia State, Nigeria
The study analysed the Determinants of brand loyalty of selected milk products in Abia State, Nigeria. Specifically, determine the most preferred milk brand in Abia State. Data were collected with a questionnaire .A multi-stage sampling technique was adopted. Data collected were analysed using probit regression model. The study found that customer satisfaction, among others influence brand loyalty . The study

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