Mufutau Akanbi Awoniyi (Phd)
Lecturer, Department Of Marketing, Faculty Of Management Sciences, Lagos State University, Nigeria
Market Orientation Practices In Banking Services And Public Perception Of Micro-finance Banks In Nigeria
The Nigeria banking system has undergone remarkable changes over the years in terms of the number of institutions ownership, structure, technological innovation, expansion, and number of local and international branches, capital base, among others. The study examined major problems, marketing practices and factors affecting operational success of microfinance banks in Nigeria. It investigated the contribution of microfinance banks to the

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