Chenjerai David Mudondo
Department Of Management Studies, Great Zimbabwe University, P.o.box 1235, Masvingo, Zimbabwe
Determinants Of Generation-y Brand Preferences In The Mobile Phone Market In Southern Zimbabwe
The increasing uptake and pervasive growth of mobile phone technology in developing countries like Zimbabwe may well be considered as one of the most significant and historic development of the early 21st century. Numerous studies have been conducted to conceptualise the adoption of mobile phone and related technology especially in developed and emerging economies with little known about the developing

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