Bassey, Agnes Edem
Department Of Marketing, University Of Calabar, Nigeria
Assessment Of Marketing Communications For Discouraging Female Genital Mutilation (fmg) In Cross River State, Nigeria
The study was on the assessment of marketing communications for discouraging female genital mutilation in Cross River State Nigeria. It was occasioned by the continued practice of female genital mutilation in some communities in Nigeria, notwithstanding the health hazards. The study objectives were to: ascertain the effect of word-of-mouth and Africa traditional media as a marketing communications’ tools for discouraging

Showing 0 to 10 of 1