Dr. Babak Mehmood
Assistant Professor, University Of Sargodha, Pakistan
Failure Of Business Graduates: Who Is To Blame?
Business education is well known for its wider scope and application. It equips the students with effective managing, decision making, planning, problem solving, risk taking, communication and numerous other soft skills which are considered necessary for the success of any business. Business education is always related to getting good jobs. In Pakistan, there are number of business schools and a

Dr. Babak Mehmood
Assistant Professor At University Of Sargodha , Sargodha, Pakistan
E-marketing: A Firm's Promotional Tool And Understanding Customer's Response
The drive of this theoretical work is to debate four key diverse ways includes: E-mail marketing, web marketing, mobile marketing, and marketing via social network websites. These ways are used for e-marketing campaign and to understand their different effects on consumers` awareness. This work also emphasizes on the E-marketing, marketing via internet, mobile marketing, web marketing and part of the

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