Aniuga, Chukwuma
Department Of Marketing, College Of Management Sciences, Michael Okpara University Of Agriculture, Umudike, Abia State,
Influence Of Brand Identification Variables On Consumer Perceptions Of Branded Pharmaceutical Products In South Eastern Nigeria
This study investigated Effects of Brand Identification Variables on Consumer Perceptions of Branded Pharmaceutical Products in South Eastern Nigeria. The objectives of the study include: to determine the influence of functional brand identification variables on the perception of consumers of pharmaceutical products in Nigeria and to determine the influence of relational brand identification variables on the perception of consumers of

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