Rose W. Ngugi
School Of Economics, University Of Nairobi
The Global Financial Crisis, Exchange Rate And Stock Market Returns In Kenya
This study used a product-term model to investigate the moderating effects of the 2008 Global Financial Crisis on the relationship between exchange rate and stock market returns. Results indicate that a unit increase in depreciation had significant depressing effects after the crisis compared to before the crisis. Results also reveal that average stock market returns were significantly higher after the

Rhoda Dalung
Lecturer Ll, Department Of Mass Communication, Faculty Of Arts, University Of Jos, Nigeria
Cheif Zebrudaya's Special Brand Of English And His Ability To Successfully Communicate With The Nigerian Public
This paper deals with Chief Zebrudaya’s unique manner of communication with the Nigerian public through the media. Chief Zebrudaya’s unique brand of English which has entertained Nigerians for decades does not observe the syntactic rules of language rather breaks all rules but is yet understood by the Nigerian audience. Though he expresses himself in “bad” English and code

Raymond Goshit
Lecturer Ll, Department Of Mass Communication, Faculty Of Arts, University Of Jos, Nigeria
Parental Guidance On Television Viewership By Children In Uasin Gishu County In Kenya
In this paper, we present findings of a study that investigated parents’ implementation of parental guidance (hereafter PG) of their children’s Television (TV) viewership in Kenya. TV remains one of the most preferred media by children and parents are expected to guide their children during viewership; yet, the nature of this guidance is not previously researched especially in Africa. The

Catherine Kafu
Manager, Social Behavioural Team, Usaidampathplus, P.o.box 4606-30100,eldoret, Kenya
Britain For Sale At A Massively Discounted Price: Implications Of Hyper-capitalism On The Working Class
This study is focused on the supposed impending danger of the elimination of the working class in the UK (especially in London) due to several reasons brought about by or aided by 'hyper-capitalism' that is recently been witnessed in the UK. For an economy to be said to be 'hyper' in nature; it means it is 'hyperactive' or unusually energetic,

Charles Ochieng Ong'ondo
Head Of Department, Department Of Communication Studies, School Of Human Resource Development, Moi University, P.o.box
Effect Of Store Perceived Quality And Loyalty Schemes On Store Brand Choice: A Survey On Selected Supermarkets In Eldoret Town, Kenya
The main purpose of this study was to analyze the conditional effect of loyalty schemes on relationship between Store perceived quality and Store brand choice. Explanatory research design and systematic interval was used to select every 10th respondent from a sample size of 384. Data collected were analyzed using correlation and hierarchical regression analysis. The findings of this study shows

Dr. Francis A. Adeyemi
Bradford University, University Of Wales And Greenwich School Of Management
Economic Determinants To Household Food Security In Kyangwithya West Location Of Kitui County
Food security is multifarious and an issue of concern to many developing countries. This study sought to analyze the economic determinants to household food security in Kyangwithya West location of Kitui County. Cross sectional descriptive research design was utilized. The study was guided by the cultural ecological theory propounded by Julian Steward (1955). Data were collected from 344 households, Key

Dr. Bonuke Ronald
Senior Lecturer, Moi University, Marketing & Logistic Department, Po Box 3900 (30100) Eldoret, Kenya
Exposure Levels To Fine Particulate Matter And Carbon Monoxide From Solid Biomass Fuel Use In Rural Western Kenya
Globally, six million deaths annually are attributed to exposure to Indoor air Pollution (IAP) in developing countries due to pneumonia, chronic respiratory diseases and lung cancer, with the overall disease burden in Disability Adjusted Life Years (DALYs) exceeding the burden from outdoor air pollution by five-fold. In Kenya, respiratory infections account for 12% of annual deaths. This is due to

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