Published Authors
Effective Advertising: Tool For Achieving Client-customer Relationships
The paper examined the place of advertising as a strategic tool for achieving effective client-customer relationships. The objectives of the paper include: (i) to determine how creativity in advertising effects customers’ purchase decisions; (ii) to examine the effects of frequency of advertising on customers’ repurchases of products/service (iii) to proffer useful policy recommendations which companies will find beneficial when faithfully
Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience
The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. The objectives of the paper includes; to examine the relationship between marketing concept and satisfaction of customer needs, to establish the influence of product quality on competitors’ market policies amongst
The Use Of Instructional Media Technology By Student-teachers Of Basic Schools In Ghana
Instructional media is one of the key elements in lesson delivery especially at the basic education level. This paper assesses the perceived level of competence of student-teachers as well as the general attitude of how instructional media are used by student-teachers in selected rural and urban basic schools in Ghana. Cross sectional and descriptive designs were employed to guide the
Effectiveness Of Early Morning And Late Evening Practical (emlep) As A Learning Approach Under Livestock Training Agency (lita), Tanzania
Early Morning and Late Evening Practical (EMLEP) is a learning approach conducted in LITA Campuses, whereby students attend to different farm units after normal classes and apply knowledge and skills obtained during their training and learning in class. Practical training provides students with an opportunity to apply the knowledge in real work situation to their training thereby bridging the gap
