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Nketiah Stephen Barimah
Department Managerial Science, Garden City University College, Kenyase, Ghana.
Service Gaps And Customer Satisfaction In The Rural Banking Industry In Ashanti Region Of Ghana
Service quality has been proven to be a predictor of customer satisfaction and organizational success. This work therefore sought to examine service quality amongst the rural banks in the Ashanti Region of Ghana using the SERVQUAL model. The findings indicate that the most important dimension of service quality is the reliability of financial service delivery. The results also showed significant

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