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Nazarious Rukanyangira
School Of Business Administration, Nkumba University, P.o. Box, 237, Entebbe, Uganda
Relationship Marketing Strategy And Quality Of Products In The Manufacturing Sector In Uganda: A Case Of Uganda Clays Ltd.
The current study sets out to analyse the role of Relationship Marketing Strategy and Quality of Products in the manufacturing sector with specific reference to Uganda Clays Ltd. In order to achieve the above purpose the study objective was; To analyse the role of Relationship Marketing and Quality of Products. The current study applied the post-positivist paradigm and employed a

Nazarious Rukanyangira
School Of Business Administration, Nkumba University, P.o. Box, 237, Entebbe, Uganda
Marketing Policy And Competitiveness In The Manufacturing Sector In Uganda: A Case Of Uganda Clays Ltd.
The current study set out to analyse the effect of Marketing Policy on Competitiveness in the manufacturing sector with specific reference to Uganda Clays Ltd. In order to achieve the above purpose the study objective was; To measure the contribution of Marketing Policy to Competitiveness in the manufacturing sector in Uganda. The current study applied the post-positivist paradigm and employed

Nazarious Rukanyangira
Faculty Of Management Science, Muni University, P.o Box 725, Arua - Uganda
Higher Education Institutions Contribution To Research & Innovations Through Public Private Partnership (ppp)
Uganda has pursued a Private Sector-led approach to its economic policy and management over the last three decades. This has put the Private Sector at the forefront of growth and development process of the Country. Among the important roles of Higher Education Institutions is to influence; development of improved technology, knowledge transfer, national unity, promotes democracy, as well as innovation,

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