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Mr. Fidelis Ogangi Odumo
Student, Mount Kenya University, P.o Box 1079900200, Kenya
Analysis Of Impact Of Bonus Packs Sales Promotion Strategy On Brand Performance In Mobile Service Firms In Kenya: Case Of Airtel
This study sought to analyse the impact that bonus packs sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective was to evaluate its contribution on brand performance. It was conducted in Mombasa and Nairobi and adopted a descriptive survey design. The target population was 458 employees, and sample size of 71 respondents was randomly

Mr. Fidelis Ogangi Odumo
Student, Mount Kenya University, P.o Box 1079900200, Kenya
Analysis Of Impact Of Point-of-sale Display Sales Promotion Strategy On Brand Performance In Mobile Service Firms In Kenya
This study sought to analyse the impact that point-of-sale-displays sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective was to examine its influence on brand performance. It was conducted in Mombasa and Nairobi and adopted a descriptive survey design. The target population was 458 employees, and sample size of 71 respondents was randomly selected

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