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Dr. P.S. Yadapadithaya
Professor, Department Of Post Graduate Studies And Research In Commerce, Mangalore University, Mangalagangothri, Karnataka, India
Corporate Social Responsibility: Content Analysis Of Corporate Webpages
Corporate websites have become important mechanisms for communicating the economic, environmental and social goals of the corporation, for mobilizing stakeholder support, and for enhancing the reputation of the firm. This study examines the websites of the 100 most sustainable corporations in India as identified by Business India survey, November 2010. The aim of the study was to deepen the understanding

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