The mobile application industry is one of the fastest growing industries today. Every morning we hear about new applications and their benefits. A lot of research supports the fact that Gen Y is the largest pool of Mobile application users. In the present study the researchers have studied the types of applications preferred by GenY. Descriptive research design was used for the research. Convenience sampling was used to conduct the survey. Descriptive statistics was used to analyse the data. The results say that the utility based applications score in preference over the other types. Gen Y is also demanding more of travel related informative applications.
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